img src="http://images.macrumors.com/article-new/2011/05/intel2.jpg" alt="" title="intel2" width="300" height="206" class="aligncenter size-full wp-image-311921" / br/ In an a href="http://blogs.wsj.com/digits/2011/08/10/intel-sets-300-million-fund-to-spur-ultrabooks/"article from iThe Wall Street Journal/i/a regarding Intel's new #36;300 million effort to spur innovation on its a href="http://macrumors.com/2011/05/30/intel-outlines-ivy-bridge-roadmap-as-1st-half-2012-and-previews-ultrabook-laptop-designs/""Ultrabook" platform/a, an Intel executive reveals that the chipmaker was driven to reduce power consumption to support such ultra-thin notebook designs by Apple. The motivation came in the form of threat by Apple to switch chip suppliers unless Intel made progress on the issue (a href="http://daringfireball.net/linked/2011/08/11/intel-wake-up"via iDaring Fireball/i/a).blockquoteThe company in May announced a sharp revision in its product roadmap to lower the average power draw of its chips from a range of 35 watts to 40 watts to just 15 watts. br/ br/ [Intel Ultrabook director Greg] Welch said Apple informed Intel that it better drastically slash its power consumption or would likely lose Apple?s business. ?It was a real wake-up call to us,? he said./blockquoteThe logical alternative to Intel for Apple would be AMD, which goes head-to-head against Intel in the x86 market. But Apple has also been a href="http://macrumors.com/2011/05/06/apple-to-move-from-intel-to-arm-processors-in-future-laptops/"rumored/a to have been considering moving to ARM-based processors, with the company also reported to have a href="http://macrumors.com/2011/05/27/apple-testing-an-arm-a5-powered-macbook-air/"tested/a a MacBook Air model built around the ARM-based A5 chip used in the iPad 2. Other recent a href="http://macrumors.com/2011/08/03/apple-to-begin-merging-ios-and-os-x-with-quad-core-a6-chip-next-year/"speculative reports/a have indicated that Apple could be working toward a merger of iOS and OS X, a process that would likely begin with Mac models like the MacBook Air that are closest to the iOS devices in terms of power and form factor.br/ br/ br/ bRecent Mac and iOS Blog Stories/bbr/ bull; a href="http://macrumors.com/2011/08/11/apple-shipping-lion-recovery-usb-keys-not-available-for-purchase-yet/"Apple Shipping Lion Recovery USB Keys, Not Available For Purchase Yet/abr/ bull; a href="http://macrumors.com/2011/08/11/viacom-and-cablevision-settle-lawsuit-over-live-tv-on-ios-apps/"Viacom and Cablevision Settle Lawsuit Over Live TV on iOS Apps/abr/ bull; a href="http://macrumors.com/2011/08/10/page-2-fake-apple-iphone-5-website-leak/"Page 2: Fake Apple iPhone 5 Website #039;Leak#039; Video/abr/ bull; a href="http://macrumors.com/2011/08/10/apple-releases-migration-assistant-update-for-mac-os-x-leopard/"Apple Releases Migration Assistant Update for Mac OS X Leopard/abr/ bull; a href="http://macrumors.com/2011/08/09/cablevision-releases-optimum-app-for-iphone-and-ipod-touch/"Cablevision Releases Optimum App For iPhone and iPod Touch/abr/ pa href="http://feedads.g.doubleclick.net/~a/IF9ijL8n_Iv2E7obMXpV23EnLi0/0/da"img src="http://feedads.g.doubleclick.net/~a/IF9ijL8n_Iv2E7obMXpV23EnLi0/0/di" border="0" ismap="true"/img/abr/ a href="http://feedads.g.doubleclick.net/~a/IF9ijL8n_Iv2E7obMXpV23EnLi0/1/da"img src="http://feedads.g.doubleclick.net/~a/IF9ijL8n_Iv2E7obMXpV23EnLi0/1/di" border="0" ismap="true"/img/a/pdiv class="feedflare" a href="http://feeds.macrumors.com/~ff/MacRumors-Front?a=BrlvkemfbWk:l12S7Fc21Io:yIl2AUoC8zA"img src="http://feeds.feedburner.com/~ff/MacRumors-Front?d=yIl2AUoC8zA" border="0"/img/a a href="http://feeds.macrumors.com/~ff/MacRumors-Front?a=BrlvkemfbWk:l12S7Fc21Io:6W8y8wAjSf4"img src="http://feeds.feedburner.com/~ff/MacRumors-Front?d=6W8y8wAjSf4" border="0"/img/a a href="http://feeds.macrumors.com/~ff/MacRumors-Front?a=BrlvkemfbWk:l12S7Fc21Io:qj6IDK7rITs"img src="http://feeds.feedburner.com/~ff/MacRumors-Front?d=qj6IDK7rITs" border="0"/img/a /divimg src="http://feeds.feedburner.com/~r/MacRumors-Front/~4/BrlvkemfbWk" height="1" width="1"/

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